Concrete jewellery - a innovative idea

Budapest continues to be a hotspot for creative people, where innovative ideas thrive. MC has already been working here for more than a decade with universities, architects and creative people, benefiting time and again from new impulses for the use of concrete as a working material – and developing admixtures, mortars and coatings to match.

From concrete islands to concrete design

A good example of this is Anita Boldog, concrete designer, founder and owner of the company AB Concrete Design. She has a long-standing partnership with MC-Hungary. While studying porcelain design at the Moholy-Nagy University of Art and Design in Budapest, she got to know concrete as a material through a university course in 2012. It was love at first sight! She was so enthusiastic that she made a concrete project the subject of her diploma thesis: it involved designing floating concrete islands weighing several hundred kilograms. MC-Hungary supported her with the necessary material as well as advice and logistical assistance. The finished concrete islands were a huge success, with numerous reports even appearing in the international design press. This positive response moved her to found her own concrete design company. MC-Hungary supported her in this as well. She experimented with different materials and convinced herself of the versatile potential of concrete as a medium.

Pioneer in concrete jewellery

As a porcelain designer, she was more concerned with small utilitarian objects, but she soon widened her scope to make jewellery out of concrete, among other things. She decided to prove to the design industry and the public at large that concrete also deserved a place among everyday objects. She was the first designer to develop home design products, jewellery and souvenirs that put concrete in a completely new light. Her creativity, virtuosity and professionalism have made her famous in the international design industry over the last ten years.

Her smallest earring, for example, is 5 mm in diameter and weighs just 2 g. She produces many of her design and jewellery pieces with the MC-TopFloor products, a specially developed product family of fine mortars from MC-Hungary that can also be coloured. Meanwhile, AB is also increasingly designing individual corporate gifts and prizes or trophies for companies, organisations and organisers of sports competitions – a real market niche. Recently, however, the company has also received enquiries from luxury car brands, advertising agencies and well-known banks.

>> Find more information at: AB Concrete Design